The Physics of Marketing, with Mathias Elsasser of PwC

Marketers are always looking for the next big thing: the newest platform, the latest technology, and the most up-to-date metrics and measurement. But according to today's guest, we have everything we need right now to guide us into a prosperous future, it's just a matter of how we use the tools we have. Mathias Elsasser is a physicist, author, and partner at PwC. His book, Intelligent Data-Driven Marketing, breaks down the entire marketing function into its foundational building blocks, and shows how marketers can put them back together to form repeatable, predictable marketing "machines."

The Marketing Futures Podcast airs Tuesdays at 3PM EST. For more information about the ANA Podcast Network, visit

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