All MKC Content
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The State of CTV Advertising 2021
Knowledge Partners June 22, 2022TVision shares insight on the landscape of CTV including a review of top-ad supported apps for engagement and brands that best capture attention on CTV.
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4 Marketing Leaders on Hiring and Retaining Talent
Industry Insights June 21, 2022In a complicated and changing time for marketers, retaining and hiring talent can be difficult. Meeting the cultural and technological needs of consumers can feel overwhelming, but it doesn’t have to be. Leading with empathy and agility can help set a team up to be able to have the confidence to test and learn — and learn from insights.
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6 Marketing Leaders on How to Better Understand Your Consumer
Industry Insights June 21, 2022Being "consumer-obsessed" isn't a new idea for marketers. We are living in an age where data is used to refine targeting, and marketers target products and services to different demographics by tailoring messages (and how those messages are received). However, to do this successfully, consumer demographics need to be understood beyond shallow and superficial narratives.
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ASICS on Data and Loyalty
Event Recaps June 21, 2022Shoe manufacturer ASICS shared tips on data collection and offered an overview of its loyalty program.
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Carl's Jr. and Hardee's Drive Value Through Rewards
Event Recaps June 21, 2022CKE Restaurants shared its approach to running loyalty programs for quick serve restaurants.
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Connecting to Gen Z Purposefully
Social Impact June 20, 2022An environmental activist, social entrepreneur, and artist, 22-year-old Maya Penn has already launched a sustainable fashion brand and a related nonprofit organization, among other noteworthy accomplishments. She shares her perspective on how brands can best weave purpose into their business and speak to the concerns of gen Z.
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ABM Changes the Game — If You Can Make It Work
Knowledge Partners June 17, 2022Account-based marketing — carefully planned, targeted messages and content focused on key accounts — is increasingly where B2B marketers are investing their energy and budgets.
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Direct Mail and the Omnichannel Approaches of Nonprofits
Conference Session Videos June 17, 2022In this video, the American Red Cross offered advice for integrating direct mail with an omnichannel approach to fundraising.
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Direct Mail and the Omnichannel Approaches of Nonprofits
Event Recaps June 17, 2022At a June 2022 ANA Half-Day conference, the American Red Cross offered advice for integrating direct mail with an omnichannel approach to fundraising.
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Driving Response: How One Insurer Beat Their Control Using Behavioral Science
Conference Session Videos June 17, 2022Nancy Harhut at HBT Marketing and Beth Hulsizer at The Hartford, reviewed how they were able to create a test direct mail campaign that significantly outperformed the control group by combining behavioral science principles with direct mail best practices.
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Driving Response: How One Insurer Beat Their Control Using Behavioral Science
Event Recaps June 17, 2022Nancy Harhut, co-founder and chief creative officer at HBT Marketing, and Beth Hulsizer, assistant director of acquisition marketing at The Hartford, reviewed how they were able to create a test direct mail campaign that significantly outperformed the control group by combining behavioral science principles with direct mail best practices.
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How Mail Has Transformed from a Physical Channel to a Digitally Integrated Tool for Impact
Conference Session Videos June 17, 2022In this video, learn all the ways digital technologies and techniques are taking mail to the next level. From real-time tracking to augmented reality (AR) and data-driven accuracy and personalization, direct mail is helping marketers connect with their customers in new ways.
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How Mail Has Transformed from a Physical Channel to a Digitally Integrated Tool for Impact
Event Recaps June 17, 2022According to the United States Postal Service (USPS), consumers are ready for more seamless experiences across every interaction with a brand. In this video, learn how the USPS is well-poised to support these experiences thanks to a variety of new innovations with the mail.
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OneMain Financial Handles Customers with Care
Soundbites June 17, 2022Chris Denney from OneMain Financial explains his company’s approach to customer relationship management.
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Smart Strategy for a Smart Skincare Line
Conference Session Videos June 17, 2022In this video, learn how skincare brand PMD Beauty uses storytelling to forge an emotional connection with its mostly millennial audience through direct mail, while integrating technology to lend impact to its unique selling proposition.
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Smart Strategy for a Smart Skincare Line
Event Recaps June 17, 2022Skincare brand PMD Beauty uses storytelling to forge an emotional connection with its mostly millennial audience through direct mail, while integrating technology to lend impact to its unique selling proposition.
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The Millennial Mailbox: How to Reach and Convert Today's Top Consumers
Conference Session Videos June 17, 2022Millennials make up the largest consumer market and possess the most purchasing power. In this video, Erik Koenig, President and Chief Marketing Strategist at SeQuel Response, shared how DTC brands are using mail to reach and convert these digital natives.
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The Millennial Mailbox: How to Reach and Convert Today's Top Consumers
Event Recaps June 17, 2022Millennials make up the largest consumer market and possess the most purchasing power. In this session, Erik Koenig, President and Chief Marketing Strategist at SeQuel Response, shared how DTC brands are using mail to reach and convert these digital natives.
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Customer Contact Strategy and Response Modeling with Colony Brands and Others
Conference Session Videos June 16, 2022Most direct marketers make contact strategy decisions vertically at an event-by-event basis. Hear several examples of how Colony Brands and other brands are using an innovative method for contact strategy and response modeling.
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Diageo Helps Shoppers Navigate How Spirits Fit into Emerging Mindful Lifestyles
Event Recaps June 16, 2022Liquor manufacturer Diageo promoted its products as a welcome part of a mindful lifestyle.
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