All MKC Content
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AT&T’s “Win Local” 2022 REGGIE Award Winner
Event Recaps May 16, 20222022 REGGIE Award Winner and Global Marketer, Gail Gibford-Capdepon, shared her expert insights on the power of purpose-driven marketing and a people-over-product approach to create effective brand strategy that generates actionable and measurable business results.
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Compelling the Click: Email Content and Copywriting Boot Camp
Event Recaps May 16, 2022This boot camp style workshop de-mystified email message copy and content creation.
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Email's Role in the Tech-Driven Privacy Shift
Event Recaps May 16, 2022Major tech companies have caused a major shift in the privacy landscape. Apple's Mail Privacy Protection, sunsetting of third-party cookies on Apple, Mozilla, and soon Google, and other changes means marketing and what we can track is changing. Learn how email is going to play a pivotal role in this shift.
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How Marketers Bolster Their Brand Safety Efforts
Champions of Growth Podcast May 16, 2022In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Mary Engle, EVP of Policy at BBB National Programs, about how CMOs enhance their brand safety efforts.
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How Sun-Maid Embraced its Scary Halloween Status to Scare up a Frighteningly Successful Experiential Promo
Event Recaps May 16, 2022What’s scarier than getting raisins on Halloween? Being the house that gives them out. Sun-Maid knows that. But instead of doing their best to change that perception, they embraced it, turning a real house in Merchantville, NJ into a trick-or-treater’s nightmare.
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'What They Said' at the 2022 ANA Content Marketing Conference
Industry Insights May 13, 2022ANA just concluded our 2022 Content Marketing Conference, our first ever, presented by Audacy. The following provides great quotes and insights from some of the conference speakers (in order of appearance).
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Leveraging Cross-Channel TV to Find New Audiences and Challenge Rivals
Conference Session Videos May 13, 2022In this video, speakers from Simulmedia and Monster explained how an integrated cross-channel marketing strategy affected on business outcomes for Monster.
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Leveraging Cross-Channel TV to Find New Audiences and Challenge Rivals
Event Recaps May 13, 2022Speakers from Simulmedia and Monster explained how an integrated cross-channel marketing strategy affected on business outcomes for Monster.
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More Than Just a Content Buy — How Brands Can Get More from Their Sponsorships
Conference Session Videos May 13, 2022In this video, Amica shared how it embraced the Roku Channel to better reach its consumers.
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More Than Just a Content Buy — How Brands Can Get More from Their Sponsorships
Event Recaps May 13, 2022Amica shared how it embraced the Roku Channel to better reach its consumers.
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Scents Make Sense: Using Smell in Marketing and Retail
ASK Answers May 13, 2022How can I best communicate scent in my marketing?
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That's So Meta, with Jason Velliquette of R3
Marketing Futures Podcast May 13, 2022The metaverse is the talk of the marketing industry, yet technically it doesn't even exist yet. Today we talk to Jason Velliquette, Head of Digital at R3, about what the real metaverse will look like in the future, and how brands can prepare today for a virtualized tomorrow.
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The Art (and Science) of Advertising and Audience in the Age of Converged TV
Conference Session Videos May 13, 2022In this video, Innovid's Ahed Jendza and Cadillac's Marcie M. Pérez discussed how brands are leveraging data and technology to get a unified view of advertising and audiences.
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The Convergence of TV, OTT, and Digital Video: Five Factors Disrupting the Media Buying Landscape
Conference Session Videos May 13, 2022In this video, Morgan Jessup, VP of advanced strategy and activation at telecom provider Spectrum, explored the five key factors contributing to media disruption and provided actionable insights that can help brands evolve and future-proof their marketing strategies.
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The Convergence of TV, OTT, and Digital Video: Five Factors Disrupting the Media Buying Landscape
Event Recaps May 13, 2022In this session, Morgan Jessup, VP of advanced strategy and activation at telecom provider Spectrum, explored the five key factors contributing to media disruption and provided actionable insights that can help brands evolve and future-proof their marketing strategies.
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The Metaverse for Brands on a Budget
Podcast Clips May 13, 2022Jason Velliquette, Head of Digital for R3, shares options for brands on a budget to explore the metaverse.
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TV and Video Through a Generational Lens
Conference Session Videos May 13, 2022In this video, Vevo presented research from its recent "The State of Video Consumption" report, conducted in conjunction with Publicis Media, comparing the video and TV viewership habits and preferences of Gen X, millennials, and Gen Z.
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TV and Video Through a Generational Lens
Event Recaps May 13, 2022Vevo presented research from its recent "The State of Video Consumption" report, conducted in conjunction with Publicis Media, comparing the video and TV viewership habits and preferences of Gen X, millennials, and Gen Z.
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What Kind of Marketer Are You: Reactive, Strategic, or Transformational?
Podcast Clips May 13, 2022Jason Velliquette, Head of Digital for R3, lays out the three approaches brands can take toward the metaverse: reactionary, strategic, and transformational.
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Cybersecurity Best Practices for Organizations in 2022 and Beyond
Event Recaps May 12, 2022In the coming years, cybercrime will continue to grow. Learn what your role as a data steward can be in avoiding becoming another cybercrime statistic and stopping these situations from occurring.
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