All MKC Content
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Luxury in Marketing: The New Approach
Industry Insights June 16, 2022Another day, another high-end luxury brand getting into outdoor performance gear. This time, it’s Loewe’s turn, the oldest design house under LVMH. While a few years ago high-end luxury and outdoor equipment wouldn’t have been caught dead in the same sentence, it seems like today, many luxury brands are more focused on performance wear than savoir faire. This begs the question: What’s happening with the state of luxury today? Enter luxury’s new era: agency.
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Power Up! Growth Through Inclusive Marketing
Research Reports June 16, 2022This report from AIMM contains irrefutable evidence linking high-growth brands to KPI-driven DEI work, as cultural relevance is embedded across every touchpoint of an inclusive marketing process.
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Reach Out: Combining Paid and Organic Social Strategies for Success
Pulse June 16, 2022As audiences on major social sites continue to grow, opportunities (as with any other media type) for monetization grow as well. This is especially true for sites like Facebook and Instagram, where advertisers, according to Axios, are paying more for ads, and, as analysis from Ignite Social found, organic reach keeps dropping. In 2022 no brand can eschew social media marketing, but some brands can’t afford to go all-in on paid strategies, and an organic approach leaves little visibility. The solution?
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Trends in the Data Science Job Market and What Employers Want
Conference Session Videos June 16, 2022In this video, speakers from St. Jude Children’s Research Hospital and Smith Hanley Associates discussed trends in data science and the analytics job market, and what employers are seeking.
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Trends in the Data Science Job Market and What Employers Want
Event Recaps June 16, 2022Speakers from St. Jude Children’s Research Hospital and Smith Hanley Associates discussed trends in data science and the analytics job market, and what employers are seeking.
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TVision Spring 2022 Co-Viewing Report
Knowledge Partners June 16, 2022TVision issued a report featuring insights on co-viewing metrics for brands.
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A Measure of Success: How Measurement Drives Decisions and Results
Conference Session Videos June 15, 2022In this video, learn how TikTok is helping brands make smarter advertising decisions with a full set of measurement tools made to drive full-funnel business impact.
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Are You Ready for What's Next?
Conference Session Videos June 15, 2022In this video, Heather O'Shea at Snap Inc. and John Puhl at Nielsen demonstrated how marketers can accurately capture the impact of augmented reality (AR) as its own entity in MMM and shared how AR can fit into a marketing strategy for brand building and sales effectiveness.
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Are You Ready for What's Next?
Event Recaps June 15, 2022Heather O'Shea at Snap Inc. and John Puhl at Nielsen demonstrated how marketers can accurately capture the impact of augmented reality (AR) as its own entity in MMM and shared how AR can fit into a marketing strategy for brand building and sales effectiveness.
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Building a Meaningful Measurement Plan
Conference Session Videos June 15, 2022In this video, Bloomin’ Brands offered advice for pursuing a sound measurement strategy.
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Building a Meaningful Measurement Plan
Event Recaps June 15, 2022Bloomin’ Brands offered advice for pursuing a sound measurement strategy.
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Future Forces
Event Recaps June 15, 2022Faith Popcorn's BrainReserve explored three forces that will impact businesses now and in the future.
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How a Measurement-Obsessed Culture Placed Avocados From Mexico in the Super Bowl Marketing Hall of Fame
Conference Session Videos June 15, 2022In this video, Ivonne Kinser, VP of marketing and innovation at Avocados From Mexico, shared the metrics that drive the marketing strategies of the produce brand.
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How a Measurement-Obsessed Culture Placed Avocados From Mexico in the Super Bowl Marketing Hall of Fame
Event Recaps June 15, 2022Ivonne Kinser, VP of marketing and innovation at Avocados From Mexico, shared the metrics that drive the marketing strategies of the produce brand.
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How Challenger Brands Can Make a Big Market Impact with Online Brand Communities
Webinar Rewinds June 15, 2022In this webinar, learn why winning as a challenger brand means winning at shared values and creating a sense of belonging and collective identity.
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Innovating Marketing Automation at Scale
Webinar Rewinds June 15, 2022In this webinar, Kelly Haggard from Synchrony and Ryan Phelan from RPE Origin explored the realities of marketing automation at scale, navigating success, and propagating results from your email program.
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Live Social Commerce: A 25-Minute Brand Expression Driving Long-Term ROI
Event Recaps June 15, 2022Representatives from Petco and Horizon Media explained how the pet health and wellness company became a first-mover and innovator with a test-and-learn mindset in the livestream shopping space.
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Mental Health and the Marketing Industry
ASK Answers June 15, 2022How can marketers cope with burnout and stress?
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The Future of Measurement
Event Recaps June 15, 2022Analytic Partners SVP Mike Menkes and managing director of Australia Paul Sinkinson talked through the trends, innovations, and holistic measurement strategies that can tackle industry complexities and take businesses into the future.
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The Future of Measurement
Conference Session Videos June 15, 2022In this video, Analytic Partners SVP Mike Menkes and managing director of Australia Paul Sinkinson talked through the trends, innovations, and holistic measurement strategies that can tackle industry complexities and take businesses into the future.
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