All MKC Content
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The ARF’s Perspective on Attention Metrics
Conference Session Videos June 29, 2022The importance of attention metrics has been widely debated. In this session, the ARF explores both sides of the debate covering issues including whether attention metrics can serve as a primary or secondary currency and connecting attention metrics to outcomes.
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The ARF’s Perspective on Attention Metrics
Event Recaps June 29, 2022Paul Donato from the Advertising Research Foundation (ARF) explores both sides of the debate on the effectiveness of attention metrics, including whether it can serve as a primary or secondary currency, as well as connecting attention metrics to outcomes.
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The Outlook for Identity in the Advanced TV Ecosystem
Webinar Rewinds June 29, 2022In this webinar, Winterberry explored how identity is evolving and going to continue to evolve in the converging, yet fragmented landscape of linear and connected TV.
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The Role of Attention Metrics in the Changing TV Measurement Ecosystem
Conference Session Videos June 29, 2022In this session, learn how attention has emerged as a viable metric as the television industry looks to alternative currencies to effectively value inventory across linear and CTV.
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Why Attention Needs to Be Part of Your Digital Measurement Mix
Soundbites June 29, 2022Vidyotham Reddi, director of growth analytics at Mars, explains why marketers and their agency partners need to incorporate attention-based metrics into how they measure digital marketing effectiveness.
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AMP for Email — What You Need to Know
Event Recaps June 28, 2022At a meeting of the ANA Email Excellence Committee, a panel of experts discussed why AMP for Email, which enables new interactivity features in promotional email, has seen slow adoption rates since its launch, while also sharing predictions for the future of AMP for Email.
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AMP for Email — What You Need to Know
Conference Session Videos June 28, 2022In this video, a panel of experts discussed why AMP for Email, which enables new interactivity features in promotional email, has seen slow adoption rates since its launch, while also sharing predictions for the future of AMP for Email.
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How Purpose-Based Brands Outperform the Competition
Event Recaps June 28, 2022Jeff Fromm, brand purpose evangelist and author of The Purpose Advantage, outlined why it’s critical to consider the United Nation’s Sustainable Development Goals when developing a purpose strategy and how that strategy can drive service, business, and cultural innovation through what he calls a “virtuous cycle.”
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Marketing Planning Amid Uncertainty
ASK Answers June 28, 2022How can marketers plan for uncertainty?
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Responding to the Crisis in Ukraine: World Vision
Event Recaps June 28, 2022World Vision's Hilary Reynolds shared how her organization mobilized a multi-tiered, omnichannel campaign to promote its disaster relief efforts in Ukraine and surrounding nations. The aim was to provide critical resources to women and children displaced by the war.
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SXM: 2022 Podcast Trends Report
Knowledge Partners June 28, 2022SXM shares insights from its 2022 Podcast Trends Report to help marketers understand the true value of podcast campaigns.
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The CMO’s Guide to Programmatic Transparency
Research Reports June 28, 2022The ANA, in concert with some of the world’s foremost experts, created a step-by-step guide to help CMOs maximize their investment in programmatic advertising.
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The Purpose-Profit Disconnect Is a Myth and the Data Proves It
Soundbites June 28, 2022Jeff Fromm, brand purpose evangelist and author of The Purpose Advantage, joined the ANA Brand Purpose Committee to explain why those who argue, in part, that purpose is disconnected from profit are incorrect, providing a wealth of data to back up his argument.
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The Resolve of the Ukrainian Marketing Association
Beyond Profit Podcast June 28, 2022In this episode of Beyond Profit, host Ken Beaulieu and Iryna Lylyk, president of the Ukrainian Marketing Association, discuss how the organization is maintaining some semblance of normalcy, what’s she’s hearing from members, why the women of Ukraine are a constant source of pride, and more.
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Web3 and the Future of Marketing
Industry Insights June 28, 2022Over the last several years, data privacy concerns have grown in both awareness and magnitude. Marketers and consumers alike have had to ask difficult questions and consider the implications of how data is shared, sold, and used across companies and platforms in a rapidly evolving digital ecosystem.
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Agile Creative Is a Brand Imperative — And the Key to Better ROI
Industry Insights June 27, 2022Performance marketing is misunderstood. In the marketing family, it is often regarded as the transactional, cold, and bottom-line focused cousin to the beautiful and inspiring storytelling of brand marketing. But that mental model is out of date. The truth is that done right, agile data-driven creative and inspiring brand creative are two versions of the same thing, and when they work together, they can be a brand’s superpower.
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The New CMO Toolkit, with Katie Klumper of Black Glass Consulting
Marketing Futures Podcast June 27, 2022Katie Klumper of Black Glass Consulting discussed the most common challenges CMOs face, explained why they and other members of the C-suite don’t always see eye to eye, and shared the new skill set every marketing leader needs to master.
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Do Marketers Have an Emerging Ally in the C-Suite?
B2C June 24, 2022A growing number of brands, including Edelman, the Minnesota Timberwolves, and Volkswagen, are hiring chief experience officers. The moves come as tolerance for a bad or mediocre consumer experience continues to plummet, with more than half of brands reporting that those who are dissatisfied with the company will switch brands, per a recent survey.
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Brand Activation Legal Committee: June 2022
Webinar Rewinds June 23, 2022For June’s meeting, attorneys from Venable LLP discussed recent FTC developments, NAD decisions, Lanham Act and class action false advertising cases, and updates to state laws.
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How to Recruit and Retain Diverse Marketing Talent
Industry Insights June 23, 2022Amid rapidly changing demographics in the U.S. and the mainstreaming of diversity equity and inclusion is a growing responsibility on marketers to broaden their horizons to have the kind of workforce that will more accurately reflect what the country looks like now and will look like in the years ahead.
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