Passing The Gender Equality Vibe Check with Gen Z: From Truth to Trust

This event is over.

To kick off the first day of Women’s History Month, SeeHer will share findings from their latest breakthrough study, ‘Passing The Gender Equality Vibe Check With Gen Z: From Truth to Trust.’ Gen Z is leading the shift in perceptions around identity, gender and sexual orientation. 50% of Gen Z’s believe that gender is non-binary and 64% say that sexuality is fluid. Learn what Gen Z’s expect from media and advertisers in terms of accurate gender representation, and how to pass the Gen Z Vibe Check, while remaining authentic to your brand.

Key takeaways include:

  • How to apply Gen Z’s truths about identity to media and advertising to earn their trust
  • How to adapt and leverage the GEM® creative best practices framework for authentic gender representation to resonate with Gen Z


Start: Wednesday, March 1, 2023 at 1:00pm

End: Wednesday, March 1, 2023 at 2:00pm



Latha Sarathy
SeeHer EVP, Analytics, Insights & Measurement, Chief Research Officer

Adriana Waterson
Chief Revenue Officer, Insights & Strategy Leader
Horowitz Research

A. Anthony, Ph.D
Cultural Insights Strategist
Horowitz Research