Man vs. Dog: Why It Takes Big Long Ideas to Win at Cannes and Climb the B2B Effectiveness Ladder (B2B Marketing Series)

This event is over.

Through an iconic ad man and some soon-to-be-famous dogs, see how the WARC-endorsed ‘Big Long Idea’ framework enables brands to develop creative ideas that climb higher on the B2B Effectiveness Ladder. Led by the B2B agency powerhouse Stein IAS and its client Dechra Pharmaceuticals, this session introduces a new report and playbook that premiered at Cannes detailing how brands can reach the Ladder’s highest rung, turning creative ideas into strategic assets that drive businesses forward into the future.

Key takeaways:

  • Ideas need to be big enough to give your audience different experiences
  • People buy with emotion before logic
  • No one was ever bored into buying anything

Related Content


Start: Wednesday, November 2, 2022 at 3:00pm

End: Wednesday, November 2, 2022 at 4:00pm