Hot Wheels: Keeping a 50 Year Old Brand Relevant and Cool with Social Media Content & Influencers (Social Media Series)

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In 1968, Hot Wheels revolutionized play with the first toy cars that not only looked great but also performed better than anything else out in the market. 50 years and many generations later, the brand is bigger than ever. With continuously changing trends and consumer behaviors, and a fast evolving media environment, it's more challenging than ever for a heritage brand to remain relevant and top of mind.

In this webinar, Hot Wheels will share how a unique approach to engaging and building partnerships with creators have driven significant growth on YouTube and made the brand cool among the cool kids. In this session, Mattel will share insights on this campaign.