Unraveling the Mysteries of CDPs: Data Sources, Access, and the Quest for Truth (EEC Webinar Series) | Webinars | Events & Webinars | ANA

Unraveling the Mysteries of CDPs: Data Sources, Access, and the Quest for Truth (EEC Webinar Series)

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In the era of data-driven marketing, Customer Data Platforms (CDPs) have emerged as indispensable tools for businesses seeking to understand and engage their customers on a deeper level. However, amidst the myriad of benefits CDPs offer, a crucial question remains largely unanswered: Where does the data come from, and who truly wields the keys to access?

Join us for an insightful webinar as we delve into the heart of this enigma, tackling one of the most pressing concerns surrounding CDPs: their status as the ultimate source of truth. Are CDPs the sanctum of all customer data, or do other platforms such as Email Service Providers (ESPs) or Customer Relationship Management (CRM) systems hold equal or even greater sway?

Our panel of esteemed experts, representing diverse perspectives from the realms of CDPs, ESPs, and CRMs, will be in the hot seat to dissect this intricate conundrum. Through lively discussion and real-world insights, they will explore the intricacies of data origination, ownership, and governance, shedding light on the dynamics that define the modern data ecosystem.

Key topics to be addressed include:

  • Unveiling the origins of customer data: Does it originate primarily from CDPs, ESPs, CRMs, or elsewhere?
  • Navigating the labyrinth of data access: Who holds the authority to access and manipulate customer data within organizations?
  • The quest for the ultimate truth: Is the CDP truly the definitive source of customer insights, or are other platforms equally pivotal?
  • Whether you're a seasoned marketer, a data enthusiast, or an industry newcomer seeking clarity in the complex landscape of customer data management, this webinar promises to offer invaluable perspectives and actionable takeaways.

Don't miss this opportunity to unravel the mysteries of CDPs and gain newfound clarity on the crucial question: Where does the truth lie in the realm of customer data? Join us and embark on a journey towards deeper understanding and enhanced data-driven decision-making.

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Start: Wednesday, May 15, 2024 at 3:00pm

End: Wednesday, May 15, 2024 at 4:00pm