Generative AI: Unleashing Marketing Productivity, Creativity, and Strategic Advantage | Webinars | Events & Webinars | ANA

Generative AI: Unleashing Marketing Productivity, Creativity, and Strategic Advantage

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Generative AI is remaking marketing. As a marketer, you can either get on-board or get left behind. But unleashing the true potential of this powerful technology takes more than “random acts of ChatGPT.” Join Greg Verdino, founder of AI marketing consultancy CognitivePath, as he cuts through the hype, uncovers key strategy use cases for GenAI across every facet of marketing, and delivers a practical and proven model for using GenAI to enhance marketing productivity, unleash creativity, and create strategic advantage for your business and brand.

In this webinar that builds on the Greg’s ideas in the ANA playbook, “Tapping into the Power of Generative AI for Marketing Transformation,” you’ll:

· Gain a clear, hype-free understanding of generative AI, how it’s different from other AI, and why it is an essential part of the future-ready marketer’s toolkit.

· Learn what GenAI is good for (and what it’s not… yet) and see real world examples of how major brands are already using generative AI to innovate and drive results.

· Consider the power of human-AI partnership and imagine the AI-powered marketing organization of the future.

· And understand how you can go beyond experimentation to become a strategic Generative AI marketing leader.

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Start: Wednesday, September 13, 2023 at 3:00pm

End: Wednesday, September 13, 2023 at 4:00pm



Greg Verdino
Founder + CEO

Greg Verdino is the founder of CognitivePath, a marketing AI consultancy that helps brands deploy brand-safe AI solutions that enhance productivity, unleash creativity, improve performance, and create strategic advantage. His career spans 30+ years in marketing and technology innovation. Among his key roles, he's been vice president of emerging technologies at Digitas, chief strategy officer at social media consultancy crayon, CMO at an early venture-backed online video network, and CEO of his own B2B content agency. Greg is the author of microMARKETING: Get Big Results by Thinking and Acting Small, the co-host of No Brainer: An AI Podcast for Marketers, and a popular speaker who has keynoted hundreds of conferences around the world. He has earned graduate certificates in AI strategy from Cornell University and the London School of Economics.