How Purposeful Brands Make a Difference in Society

Taking a stand on social issues is not a fad — it’s the new norm. Eighty-three percent of American executives feel an urgency for businesses to find solutions to today’s pressing problems, from racial equality and climate change to sexual harassment and internet security, according to a survey by Porter Novelli. In fact, consumers say that a brand’s association with a social cause or platform positively impacts their overall impression of a brand.

At this virtual half-day members-only conference, presented by the ANA Center for Brand Purpose and Engage for Good, hear how leading brands are playing a proper role in society in an authentic, meaningful and oft-courageous way and embracing the rules of “doing good business” to better connect with consumers’ passions and values. You will learn why purpose-driven brands have a competitive advantage and are more likely to have more loyal customers and employees than organizations that are not purposeful.


Start: Wednesday, March 17, 2021 at 11:00am

End: Wednesday, March 17, 2021 at 2:00pm


Virtual Event (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Virtual Client-Side Tier $0 Platinum Tier $49 Gold Tier $99 Silver Tier $149 Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact


Confirmed Speaker:

Frank O'Brien-Bernini
Chief Sustainability Officer
Owens Corning

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.