Heinz Promotes Limited-Edition Sauces with "Limited-Time" Celebrities | In-House Excellence Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

Heinz Promotes Limited-Edition Sauces with "Limited-Time" Celebrities

When Heinz set out to launch its new limited-time sauces, the brand eschewed the traditional partnership and, instead, teamed up with “celebrities” who know a little something about a limited-time in the spotlight in a campaign that paired limited-time sauces with limited-time celebrities.