U By Kotex Brand: The Intersection Between Digital And Experiential
In this session, Jim Napolitano, SVP and Managing Director and Bridget McKinley, Director, Strategy & Planning at Organic, shared how U by Kotex took a customer's request on Tumblr and partnered with her to make it a reality, proving to customers everywhere that together we can change how we think about, talk about and shop for periods.
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