Digital Reinvention of Potty Training by Pull-Ups® | Event Recaps | All MKC Content | ANA

Digital Reinvention of Potty Training by Pull-Ups®

In this session, Bridget Rohrer, Senior Brand Manager, Childcare – Kimberly-Clark Corporation and Joseph Rosenthal, Digital Content Leader at Ogilvy & Mather presented how PULL-UPS® is revolutionizing potty training with a new communications strategy targeting Millennials that delivers the right content at the right time.