There’s No More Excuses to Not Buy In-App Ads | Industry Insights | All MKC Content | ANA

There’s No More Excuses to Not Buy In-App Ads

“Nomophobia,” or fear of being without a mobile device or beyond contact, is a real thing: more than half (53 percent) of mobile phone users are “anxious” when they cannot locate their phone, run out of battery or credit, or have no network coverage.