You Can’t Shrink Your Way to Greatness | Knowledge Partners | All MKC Content | ANA

You Can’t Shrink Your Way to Greatness


Agency Mania Solutions examined the dangers of seeking cuts to agency fees in an indiscriminate manner. The unintended consequences can include:

  • Work being assigned to less qualified junior personnel
  • Quality control issues in the work performed
  • Diminished capacity for innovative solutions

To avoid such risks, Agency Mania Solutions recommended collaborating with the agency to identify ways of working together more efficiently, as opposed to imposing fee reductions unilaterally and without input from the agency.

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"You Can't Shrink Your Way to Greatness." Agency Mania Solutions, August 2019.

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