The Hidden Gem

June 28, 2019

Agency Mania Solutions identified a number of advantages that marketers stand to gain by cultivating long-term relationships with their agencies. Some of these advantages included:

  • The agency's institutional knowledge of the client, which enhances its ability to offer informed advice
  • Collaborative experience, which is critical to effective partnerships
  • Avoidance of the costs associated with onboarding and retraining
  • Avoidance of time lost to the process of ramping up with a new partner

Agency Mania Solutions went on to discuss an approach to quantifying the value of agency retention.

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Source

"The Hidden Gem." Bruno Gralpois, Founder of Agency Mania Solutions, June 2019.

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