The Hidden Gem | Knowledge Partners | All MKC Content | ANA

The Hidden Gem


Agency Mania Solutions identified a number of advantages that marketers stand to gain by cultivating long-term relationships with their agencies. Some of these advantages included:

  • The agency's institutional knowledge of the client, which enhances its ability to offer informed advice
  • Collaborative experience, which is critical to effective partnerships
  • Avoidance of the costs associated with onboarding and retraining
  • Avoidance of time lost to the process of ramping up with a new partner

Agency Mania Solutions went on to discuss an approach to quantifying the value of agency retention.

To access all the details of Agency Mania Solution's full article, readers can click the "Download Now" button.


"The Hidden Gem." Bruno Gralpois, Founder of Agency Mania Solutions, June 2019.

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