City of Hope: Beyond the Logo: Investing in a Cause, Investing in a Brand | Event Recaps | All MKC Content | ANA

City of Hope: Beyond the Logo: Investing in a Cause, Investing in a Brand

Aline Loustaunau, director, marketing, City of Hope, and Amanda Schrier, director, marketing, City of Hope, shared best practices for cause marketing partnerships and highlighted recent examples that go beyond the logo transaction.