Viewing Business Transformation Through an Alternative Lens
Executive Summary
It's easy for brand managers to get caught in the trap of chasing the next shiny thing. However, doing so can often create distractions that prevent marketers from staying focused on the important things: Driving growth, distinguishing the brand, and bolstering the customer experience. To help you avoid the common pitfalls, Champions of Growth host Matthew Schwartz has a few tips on how you can transform your business in a way that actually benefits everyone.
Source
"Viewing Business Transformation Through an Alternative Lens." Champions of Growth Podcast, 2/7/24.
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