The Future of TV Measurement: Transitioning to a Multi-Currency TV Market | Webinar Rewinds | Event Video | All MKC Content | ANA

The Future of TV Measurement: Transitioning to a Multi-Currency TV Market

The ANA, 4A’s, CIMM, and Deloitte recently partnered to conduct a study on industry perspectives on the transition to a multi-currency national TV market. In this webinar, get a comprehensive overview of the study and learn about the experiences and perspectives of those engaged in and driving the transition across the national TV marketplace.