A Modern Marketer’s Guide to Identity and Privacy in a Post-Cookie World

This guide from Goodway Group seeks to assuage marketers' fears and deliver answers to their most complex challenges in a post-cookie world. It covers current and future privacy regulations and how they'll affect advertisers, a toolkit to help marketers identify and reach audiences in the absence of cookies, and a comprehensive glossary of identity-related terms.

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Source

"A Modern Marketer's Guide to Identity and Privacy in a Post-Cookie World." Goodway Group, April 2022.

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