Kelly Barrett, Senior Vice President, Product Management, Comscore
Melinda Gladnick, Director of Advertising Product Management, Comscore
The Vision and Application of Next Generation of Measurement: Unified, Cross-Screen and Cooperative
With challenges ahead in cross screen measurement, Comscore's Senior Vice President of Product Management, Kelly Barrett, and Comscore's Director of Advertising Product Management, Melinda Gladnick, will unpack a future landscape that depends on a unified foundation, interoperability, and transparency. This session shares new insights into the next generation of media measurement and shares examples of solutions that exist today for agencies/advertisers.
when
Start: Thursday, November 30, 2023 at 3:00pm
End: Thursday, November 30, 2023 at 4:00pm
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Individual | Nonmember | ||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Webinar Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier $0 | Individual $0 | Nonmember N/A | |||