5 Foundational Emails and How to Make them More Effective

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Today’s email subscribers require relevance. They want unique marketing moments and experiences tailored to their needs. To deliver this, senders need to make personal connections powered by smarter email. In this session, we’ll walk you through steps for boosting the effectiveness of five different kinds of emails: welcome, promotional, company communications, transactional, and behavioral triggers. You'll then see it in practice and hear from Lakesha Holloway about the foundational emails at Atrium Health and how they make personal connections with their subscribers.

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Start: Thursday, December 10, 2020 at 3:00pm

End: Thursday, December 10, 2020 at 4:00pm



Lakesha Gadson Holloway
Senior CRM and Personalization Strategist | Atrium Health

Lakesha Gadson Holloway is a digital marketer and product manager with over 15 years of experience creating profitable products and programs that deepen and extend consumer relationships. She has helped to expand the digital footprint for brands in the financial, media, nonprofit and education industries. Currently, in her role at Atrium Health, a health care network headquartered in Charlotte, NC, she is responsible for digital personalization overseeing strategy, roadmap, teams and platforms leveraging data to make each conversation with patients and consumers the very best conversation. She is the Salesforce administrator responsible for the daily management of Marketing Cloud and Health Cloud.

Rachel Boyles
Product Marketing Manager | Salesforce

Rachel Boyles is a product marketing manager at Salesforce focused on the email and content tools in Marketing Cloud. She started her career in customer success working with customers in all industries on how to improve their email marketing programs. You’ll often find her presenting on webinars, connecting with customers, and helping email marketers create memorable moments.

Savannah Kendrick
Product Marketing Intern | Salesforce

Savannah Kendrick is a product marketing intern at Salesforce Marketing Cloud. She joins Salesforce from the Year Up program, where she focused on project management. You will often find her expanding her knowledge of Salesforce’s newest innovations, working on projects that involve video editing and slide creation, and going to school full time as she works toward her bachelor's in business.