Use It Or Lose It: How To Refocus Your Upended Marketing Budget to Reach At-Home Audiences

This event is over.

With so much media production on pause, from sports to concerts to television programming of all kinds, many brands are having to rethink their broadcast advertising plans for this year and next. Unfortunately, engaging audiences in this way had already become an uphill battle thanks to consumers' growing ability to skip or tune out traditional advertising. Now that more people are going online or choosing streaming platforms in favor of live or time-shifted programming, it can be harder than ever to connect with your target demographic using conventional ad buys.

The good news? Marketers now have a golden opportunity to use upended marketing budgets in fresh ways, stepping away from outdated approaches and finding a far more effective path to their audiences by partnering with savvy digital influencers.

In this webinar, Danielle Wiley from Sway Group will share expert advice on pivoting from traditional old-school outreach and finding success with today's content creators. You will learn:

  • How and why pivoting your outreach to digital will help you to reach at-home audiences
  • Why influencers offer far better (and more measurable) ROI than traditional advertising efforts
  • Tactics to develop a winning influencer strategy that reaches (and engages!) your target audience
  • The types of brand messaging that resonate with consumers right now
  • When to work in-house with influencers and when to pull in an agency

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Start: Wednesday, October 7, 2020 at 1:00pm

End: Wednesday, October 7, 2020 at 2:00pm



Danielle Wiley
Founder & CEO
Sway Group