2021 B2B Marketing Conference: A Virtual Experience

Get ready for learning, inspiration, and connections! This year, we’ve reimagined the Masters of B2B Marketing Conference to help you meet the challenges of a rapidly changing world. We will celebrate the successes, share compelling case studies and insights, and build new relationships with two conferences: the first in March virtually, followed up by a hybrid event in June.

Through it all, we will showcase the four global growth priorities, endorsed by 300+ CMOs on the Global CMO Growth Council, that when implemented will drive business and grow sales through B2B marketing. They are:

•            Brand, Creativity, and Media

•            Data, Technology and Measurement

•            Talent and Marketing Organization

•            Society and Sustainability

when

Start: Wednesday, March 24, 2021 at 11:00am

End: Thursday, March 25, 2021 at 4:30pm

WHERE

Virtual Event (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Virtual Client-Side Tier $99 Platinum Tier $99 Gold Tier $199 Silver Tier $299 Individual $399 Nonmember $399

Should you have issues when registering, please reach out to registration@ana.net.



Agenda

TIME EVENT DETAILS LOCATION
Wednesday, March 24, 2021
11:00am
- 11:10am

WELCOME REMARKS

Bill Tucker
Group Executive Vice President ANA
11:10am
- 11:25am

OPENING REMARKS

Bob Liodice
CEO ANA
11:25am
- 12:05pm

A NEW FRAMEWORK FOR B2B MARKETING

Raja Rajamannar is Chief Marketing & Communications Officer for Mastercard, and president of the company's healthcare business. With more than 30 years as a global executive, Raja has held C-level roles at firms ranging from Anthem to Humana, and has overseen the successful evolution of Mastercard's identity for the digital age, from its Priceless experiential platforms to marketing-led business models. He is also the author of Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers (February 2021) in which he shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption.

Raja Rajamannar
Chief Marketing & Communications Officer and President, Healthcare Business Mastercard
12:05pm
- 12:45pm

SESSION 2: TBA

12:45pm
- 12:55pm

BREAK

12:55pm
- 1:15pm
THOUGHT LEADER SESSION 1

Michelle Bandler
Managing Director of Tech B2B Google
1:15pm
- 1:55pm

ARE B2B AND B2C DATA MARKETING REALLY THAT DIFFERENT?

In this panel session, you will hear from some of the most respected, accomplished leaders in data marketing and analytics from the B2B and B2C industries.

Moderator: Abhijit Shome
Vice President, Global Digital Marketing Mastercard
1:55pm
- 2:35pm

THE POWER OF BRAND AND CREATIVE

George Hammer leads content at IBM including its award-winning content studio, IBM Originals. His mission is to unite brands and audiences with content that builds relationships and drives action. In this session, he shares his secrets to brand success, along with insights into IBM projects including the B2 Award winning “Call for Code” program which was the subject of the IBM Original: Code and Response.

George Hammer
Chief Content Officer IBM
2:35pm
- 2:45pm

BREAK

2:45pm
- 3:05pm
THOUGHT LEADER SESSION 2

Tom Stein
Chairman and Chief Client Officer Stein IAS
3:05pm
- 3:45pm

SESSION 5: TBA

3:45pm
- 4:05pm
THOUGHT LEADER SESSION 3

Speaker: TBD
TriNet
4:05pm
- 4:15pm
Closing Remarks

Thursday, March 25, 2021
11:00am
- 11:10am

OPENING REMARKS

Bill Zengel
SVP, Business Marketing Practice ANA
11:10am
- 11:50am

WHAT IT MEANS TO BE A BRAND FOR HUMANS

As CEO of Shell Brands International & Global VP of Brands at Shell, Dean Aragon is responsible for the voice and image of one of the most massive global brands. He believes that whether it’s B2B or B2C or B2B2C, it’s really all B2Humans. At the 2020 ANA Masters of Marketing Conference, he challenged marketers to find the human behind the data. But how does that translate to B2B marketing? Find out in this session.

Dean Aragon
CEO Shell Brands International & Global VP Brand Shell Brands International AG
11:50am
- 12:30pm

SESSION 2: TBA

12:30pm
- 1:10pm

SESSION 3: TBA

1:10pm
- 1:20pm

BREAK

1:20pm
- 1:40pm
THOUGHT LEADER SESSION 4

Jann Schwarz
Senior Director, B2B Institute LinkedIn
1:40pm
- 2:20pm

SESSION 4: TBA

2:20pm
- 3:00pm

THE POWER BEHIND MARKETING INNOVATION

Agen leads marketing planning with agencies and the procurement, budget, and finance teams; agency strategy, management, and governance; HP’s marketing learning and development program, Marketing Lab; and employee and CMO engagement and communications.  In this session, she will share her passion for B2B marketing and HP’s focus on elevating D&I to power innovation and growth.

Tara Agen
Global Head and VP, Marketing Planning, Operations and Office of the CMO HP Inc.
3:00pm
- 3:10pm

BREAK

3:10pm
- 3:30pm
THOUGHT LEADER SESSION 5

Michael McLaren
Global CEO Merkle B2B
3:30pm
- 4:10pm

SESSION 5: TBA

4:10pm
- 4:50pm

SESSION 6: TBA

4:50pm
- 5:00pm
Closing Remarks


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' You may transfer your registration to a colleague at no additional cost. To do so, please email registration@ana.net.