Beyond Profit Podcast: How Purpose Drives Salespeople, with Lisa McLeod

The common belief that salespeople are motivated solely by money is more myth than reality, says Lisa McLeod. The noted sales strategist, speaker, and author has found that top sales performers also have a deep sense of purpose, and they care about improving the lives of their customers. Moreover, her research reveals that salespeople who sold with what she calls “noble purpose” consistently outsold the salespeople who were focused on sales goals and money.

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu discusses McLeod’s latest book, Selling with Noble Purpose, as well as the rise of the purpose movement, storytelling, and more.

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