How RISE Dispensary Used the War on Drugs to Highlight the Positives of Cannabis Legalization | In-House Excellence Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

How RISE Dispensary Used the War on Drugs to Highlight the Positives of Cannabis Legalization

RISE Dispensary turned the past on itself, using Richard Nixon — the father of the War on Drugs — in a new campaign that espoused the positives of cannabis legalization.