Be the Generation That Ends Smoking and #FinishIT | Effie Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

Be the Generation That Ends Smoking and #FinishIT

Despite facing evolving culture, efforts of Big Tobacco, and changes in youth media habits, truth, a nonprofit youth brand with a mission to combat teen smoking, has helped cut teen smoking by 1/4 in the past the years and is responsible for keeping hundreds of thousands of teens from smoking.