Activation Through Prizes: A Modern Look at the Law of Sweepstakes and Contests
Executive Summary
There are few things as iconic to the promotion marketing area than the offer of prizes in connection with the sale of goods and services. Drawing from decades of experience with prize promotion jurisprudence, this panel focuses on the ways prizes and awards are used today to drive sales, attention, and social capital for the benefit of brands.
Speakers:
John Feldman
Partner
Reed Smith LLP
Toam Rubinstein Zarco
Senior Associate
Reed Smith LLP
Marisa Gomez
Senior Director, Associate General Counsel
Capital One
CLE Materials
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