Dell: Evolving from "Supplier" to Roster Management

September 24, 2019

Dell Technologies relies on its agency partners to successfully compete in the global marketplace and support its ambitious marketing goals. Learn how Dell’s Agency Strategy & Management team has established an engagement process by which the marketing organization can more easily access its supplier and partner information, which results in a more effective matching of partner resources with its marketing objectives. Discover how the agency management and procurement teams at Dell have partnered together to realize this vision, promote better use of agency resources, drive cost efficiencies, reduce onboarding, and manage its roster by a more organized joint-team approach.