Making Your Brand Priceless

Most consumers differentiate between products and experiences they want to invest themselves INTO and necessities they want to get as efficiently and cheaply as possible. Gone are the days where shopping and accumulating 'stuff,' provided satisfaction and status. In this session, JP vividly illustrates the key drivers behind the sustained success of 'Ueber-Brands' across the world and across industries. He explains how your brand can go 'Ueber' — German for 'above and beyond' — by gaining meaning beyond the material and making us value them beyond price.