How ANA Members Are Using Influencer Marketing

May 22, 2018

According to a brand new ANA survey, three-quarters of ANA member companies have used influencer marketing in the past year. Furthermore, the main objective when engaging in influencer marketing is brand awareness. In this session, Meghan Medlock shared full results of this survey including insight on types/number of influencers used, media channels employed, compensation, legal disclosure, measurement, and more.