Agile Marketing in an In-House Environment

February 7, 2019

In this session, Andrea Fryrear, President of Agile Sherpas and Audrea Laffely, Director of Integrated Production at John Hancock will share an overview of agile marketing, how it works at an in-house agency, best practices and a case study of it in practice. We will then open up the floor to discussion on the topic. Members can share their experiences and ask questions of each other to learn how best to implement agile marketing.