The Advertising Agenda in D.C. (and the States)

March 15, 2018

Executive Summary

With major tax reform heading towards resolution, what is next on the Congressional agenda? Will privacy and data security issues (both here and abroad) take center stage? Will the mandated disclosure cases from California make it to SCOTUS? Will the growing focus on prescription drug pricing place renewed pressure on DTC advertising? How will federal regulatory and legislative issues impact the use of big data and AI? Finally, how are the upcoming midterms likely to impact the political environment for advertising? ANA's Dan Jaffe addressed these questions and more in this session.

Dan Jaffe
Group Executive Vice President, Government Relations

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