Best Practices in Dealing with Influencers

March 16, 2018

Executive Summary

As influencer marketing campaigns become more and more common, brands are facing challenges in adapting their traditional talent contracting and management structures to this new world, while also encountering new legal issues. Learn how to navigate through this complex legal landscape and help your marketing clients create powerful influencer campaigns. Speakers discussed best practices in engaging and managing influencers, approaches to intellectual property, brand reputation, and claim substantiation issues, strategies for addressing disclosure requirements, and more.

Speaker:
Robert Driscoll
Partner
Davis Wright Tremaine LLP

Thomas Adams
Associate Director & Associate General Counsel
Procter & Gamble Co.

CLE Materials

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