One Thing Marketers Can Do to Mitigate Advertising Risk | Industry Insights | All MKC Content | ANA

One Thing Marketers Can Do to Mitigate Advertising Risk

Chances are, in 2020 your advertising budgets were slashed in response to your organization’s fiscal response to COVID-19. What is the “one thing” that marketers can do to improve the effectiveness of their advertising investment and to simultaneously mitigate risk?