How Colgate Turned the Maha Kumbh Mela into the Maha Tech Mela | Smarties Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

How Colgate Turned the Maha Kumbh Mela into the Maha Tech Mela

Colgate used location-based technologies to connect with attendees at the Maha Kumbh Mela spiritual gathering in India and educate them about the benefits of oral hygiene.