Beyond Profit Podcast: A Purposeful Approach to Online Advertising

From pop ups to auto plays to interstitials, digital ads are often seen as an annoyance rather than a consumer benefit. To change that perception, the ad tech platform Good-Loop is helping brands take a more purposeful approach to online advertising. When consumers choose to engage in an ad, they unlock a free donation funded by the advertiser, and they can choose which charity partner they would like to support. It's about connecting brands and people in a more meaningful way and being a force for good.

An accredited B-Corp., Good-Loop places ethical ads for brands across trusted publishers and social platforms, leading to higher completed view rates than traditional online ads, higher engagement, better recall rates, and increased purchase intent, among other benefits.

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu discusses the Good-Loop platform with cofounder and CEO Amy Williams, and gets her thoughts on the disconnect between how brands talk about purpose and the messaging they convey to consumers.

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