A Diversity Report for the Advertising/Marketing Industry (2020)

This report from ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time high. However, ethnic diversity continues to be poor, especially for African-American/Black and Hispanic/Latino.

Just as we did in 2018 and 2019, three ANA studies help provide an understanding of diversity at ANA member companies:

  1. ANA Member CMOs: Gender and ethnic diversity of the CMO/CMO-equivalent at 870 ANA member client-side marketer company members.
  2. ANA Overall Membership: Gender and ethnic diversity of the overall ANA membership, representing 30,940 individuals who provided gender identity and 27,974 who provided ethnic diversity information.
  3. ANA Board of Director and Other Member Company Marketing Departments: Gender and ethnic diversity among the U.S.-based marketing departments of 40 ANA board and other member companies, representing 15,419 marketers in total. This analysis includes information on sexual orientation and disabilities. There is also learning on key action steps that have helped improve diversity within marketing departments.

This work is an important initiative for the Society and Sustainability priority of the ANA Growth Agenda, which provides a compass for the industry to leverage marketing as a sustainable growth driver. A specific mandate for the Society and Sustainability working group is to achieve equal representation in the media and creative supply chain.
ANA and AIMM remain committed to publicly measuring gender equality and ethnic diversity in the marketing industry and plans to repeat and expand these studies in 2021.

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"A Diversity Report for the Advertising/Marketing Industry (2020)." ANA, 2020.