Your Brand Can’t Afford to Sleep on Sonic Branding
Executive Summary
Despite its ability to drive high levels of consumer engagement and purchase intent, sonic branding is significantly unleveraged by marketers. In fact, most marketers aren't even sure what sonic branding even is. To help rectify that, Marketing Futures podcast host Mike Berberich is here to explain the concept behind sonic branding, why it is such a powerful tool for brand marketers, and share three tips for how you can start leveraging the tactic.
Source
"Your Brand Can't Afford to Sleep on Sonic Branding." Marketing Futures Podcast, 6/16/23.
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