Deepfakes and Disasters: The Potential Nightmares of Hyper-Realistic Marketing
Executive Summary
Deepfakes — synthetic media created using AI to mimic people and events with astonishing accuracy — pose a critical threat to brands and their spokespeople. With the ability to create startlingly lifelike digital recreations of people, this new technology can be used to tarnish a brand's reputation or worse — get the brand in legal hot water. With so much at stake, it's critical that marketers get a head start on how to recognize a deepfake, what to do to avoid disaster, and how to respond if and when a deepfake crisis arises. This episode covers all of that and more.
Source
"Deepfakes and Disasters: The Potential Nightmares of Hyper-Realistic Marketing." Marketing Futures Podcast, 9/20/23.
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