Deepfakes and Disasters: The Potential Nightmares of Hyper-Realistic Marketing

September 20, 2023

Executive Summary

Deepfakes — synthetic media created using AI to mimic people and events with astonishing accuracy — pose a critical threat to brands and their spokespeople. With the ability to create startlingly lifelike digital recreations of people, this new technology can be used to tarnish a brand's reputation or worse — get the brand in legal hot water. With so much at stake, it's critical that marketers get a head start on how to recognize a deepfake, what to do to avoid disaster, and how to respond if and when a deepfake crisis arises. This episode covers all of that and more.