What Is the Difference Between Brand Purpose and Brand Positioning Anyway?
Executive Summary
Despite its rise to prominence and demonstrated ability to drive business results, brand purpose still can be tough to define for some marketers. That's not the case for Phil White, co-founder of Grounded World, however. He recently gave a very simple and straightforward explanation on the Beyond Profit podcast for how the two are differentiated. You can watch that above.
For the full podcast discussion, click here.
Source
"Creating Value by Doing Good." Beyond Profit Podcast, 9/12/23.
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