Where's Wally? The Rise of Universal IDs for a Robust People-based Strategy Before the 2022 Cookie Deathbed

With the 3rd party cookie dying, the proliferation of new privacy regulations and the rise of Universal IDs, the advertising industry will have to rethink identity one more time. This session will decode Universal IDs and some other strategies to circumvent the coming challenges and better prepare for a robust people-based strategy before we hit the 2022 mark.

Join zeotap’s Founder & CPO - Projjol Banerjea for insights on:
• A new holistic definition of identity resolution
• Status of identity resolution per channel
• Overview of different identification techniques
• The demise of the 3rd party cookie and what this means for identity resolution moving forward
• The rise of universal IDs - what are they and landscape overview
• Key components of Universal IDs and how do they work
• Technical implementation: universal IDs vs 3rd party cookies
• Privacy and Consent with Universal IDs
• Identity resolution strategies moving forward

when

Start: Tuesday, October 20, 2020 at 1:00pm

End: Tuesday, October 20, 2020 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Webinar Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual $0 Nonmember N/A


Speaker(s)

Projjol Banerjea
Founder & CPO
zeotap