5 Marketing Strategies for the Historic 2020 Holiday Season

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The holiday period is always essential for e-commerce, but this year is especially critical. Not only are marketers under pressure to deliver, but they must also return results following a year of social, environmental, and economic volatility. While forecasters are predicting the biggest e-commerce holiday in all time, there are economic unknowns that could hide and hinder opportunity.

In this webinar, get an inside look into current online consumer shopping trends and how holiday shopping will change in 2020. We'll dive into the results of a 1,000-person consumer survey, and surface insights to help you strategically plan for the upcoming holiday shopping season.

You'll also learn:

  • How shopping patterns have shifted since COVID-19 took hold in March
  • 2020 holiday shopping preferences for offers and channels
  • The messaging and tone that will resonate best this holiday season
  • Where consumers are expecting to be spending the most time online (in general and shopping) during the holiday season

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Start: Thursday, November 5, 2020 at 1:00pm

End: Thursday, November 5, 2020 at 2:00pm



Mary Sheehan
Head of Product Marketing
Adobe Advertising Cloud