Radio Listener Insights and Strategies to Reach Them

COVID-19 has had profound effects on consumer behavior and media consumption, and Radio continues to play an important role in the lives of its listeners. A series of focus groups and robust surveys among radio listeners at critical junctures throughout 2020 have revealed how mindsets have shifted, listening has evolved, shopping behaviors have changed, and the role of technology to access content.

In this webinar, get an inside look into the current trends and insights these studies have surfaced to help you define your media and radio strategies for the coming quarter and year.

Attendees will learn:

  • Insights into Radio listener behavior throughout the COVID-19 crisis
  • How Radio performs as a multiplier to reach consumers throughout their media consumption days
  • Highlights from a Special Report on the Cost-Effectiveness of Radio Advertising

 

when

Start: Thursday, November 19, 2020 at 1:00pm

End: Thursday, November 19, 2020 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Webinar Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual $0 Nonmember N/A


Speaker(s)

Fred Jacobs
President
Jacobs Media Strategies

Paul Jacobs
Vice President, General Manager
Jacobs Media Strategies

Tammy Greenberg
SVP, Business Development
RAB