B2 Awards
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Dell Creates a Gamified Educational Platform to Train Its Salespeople
B2 Awards September 5, 2023Dell Technology created a gamified, interactive training experience to educate the brand’s key salespeople in an engaging and memorable way.
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Deloitte Partnered with the WNBA to Drive Change That Matters
B2 Awards September 5, 2023Deloitte targeted U.S. business services buyers, general basketball and WNBA fans, and Deloitte’s current and potential professionals — specifically those who are passionate about basketball, the WNBA, and making a difference through sport and/or business.
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DISQO Proves the Power of Data with Hit Podcast
B2 Awards September 5, 2023To help customers understand how its Feedback Loop tool could supercharge product development through the power of dynamic customer data, DISQO created the This Is Product Management podcast.
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Driving e-Commerce Growth with myCoke
B2 Awards September 5, 2023Coca-Cola’s campaign targeted small business retail convenience stores, quick-service restaurants, and on-premise channels in the U.S and Canada. Specifically, the company was focused on this target who was looking for ways to improve customer experience, drive sales, and simplify inventory management.
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Driving Trial Among Developers with an Array of Digital Tactics
B2 Awards September 5, 2023Technology provider DataStax sought to drive leads among developers with an integrated campaign that capitalized on email, blog content, and retargeting ads, as well as other channels.
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Expleo Sends Interviews to Space to Demonstrate Its Thought Leadership
B2 Awards September 5, 2023Expleo created a high-impact campaign — live at an exhibition — to relaunch itself as the thought leader in the aerospace industry.
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EY Creates a News Style Series to Demonstrate its Expertise
B2 Awards September 5, 2023EY created a news style series showcasing its leaders, strategic partners, and influencers to demonstrate the brand’s expertise and influence and engage enterprise C-suite executives.
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From Imagination to Reality
B2 Awards September 5, 2023Ericsson’s target were international attendees at Mobile World Congress in Barcelona, focusing on senior customers, network operators and press, an audience very much looking for a guide to a connected future. This audience is hungry for a fresh and inspiring live perspective and wants to explore the network solutions of today and tomorrow to continue conversations with Ericsson.
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Generating Awareness and Leads for a Cybersecurity Provider
B2 Awards September 5, 2023Cybersecurity provider Proofpoint undertook an ambitious, multi-year plan to establish itself as the No. 1 source for cybersecurity news, information, and best practices for its customers and business leaders.
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Generating Awareness in a Staid B2B Category with Unconventional Humor
B2 Awards September 5, 2023RXO appealed to companies in need of freight transportation services with humor, an unfamiliar tactic for the sector.
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Hitachi Vantara Creates Personalized Experiences as Part of Its Account-Based Marketing Program
B2 Awards September 5, 2023To achieve its sales goals, Hitachi Vantara developed an account-based-marketing program featuring personalized experiences, including ESG workshops and virtual reality, aligning its brand values and goals with those of its account contacts.
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How an Aerospace Company Is Promoting Sustainability
B2 Awards September 5, 2023Embraer’s campaign focused on global decision makers in aerospace who feel motivated to inspire change for the better in global flight emissions.
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How Cisco Leveraged Key Events and Strategic Partnerships to Amplify its Brand Message
B2 Awards September 5, 2023Cisco amplified its brand messaging via high impact paid media opportunities at key events, including Cisco Partner Summit in Las Vegas and Super Bowl LVII week, to establish itself as the go to end-to-end security provider.
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How Guardian Enlightened Employers with a Modern Approach to Mental Health Care
B2 Awards September 5, 2023Guardian’s target were employers in high stress/high burnout industries (such as education, finance, technology), and with higher than average employer assistance program (EAP) usage in San Francisco, Chicago, Kansas City, Boston, and New York City. Guardian aimed to reach employers with modern, proactive and personalized mental health benefits for their employees and their families.
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How Mastercard Helped Black Female Small Business Owners
B2 Awards September 5, 2023Mastercard’s campaign targeted U.S. card issuers and financial institutions that focus on small businesses and small business owners. Through proprietary research-driven insights, Mastercard solidified and grew its issuer partnerships and brought in fintech partners to strengthen perceptions among small business owners.
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How Maytag Leveraged Customer Stories
B2 Awards September 5, 2023Maytag focused on targeting U.S. laundromat owners as well as commercial laundry distributors, investors and media, as they value high-quality equipment brands they can trust to stay up-and-running, without needing to constantly fix or maintain the machines.
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How National Grid Positioned Energy Efficiency as a Business Opportunity
B2 Awards September 5, 2023National Grid launched the “More Opportunities in More Places” campaign, leveraging industry-specific imagery and unexpected messaging that highlighted the business benefits of energy-efficiency.
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How Protiviti Amplified Its Sponsorship at WIB Week
B2 Awards September 5, 2023Protiviti created an integrated campaign incorporating multiple channels to amplify its sponsorship at WIB Week and to honor exceptional women leaders in business.
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How Sage Engaged SMBs with the Sound Advice Podcast
B2 Awards September 5, 2023To help engage SMB owners more deeply and change the perception of its brand, Sage created the Sound Advice podcast, which served as a masterclass in building a brand without being overly promotional.
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How SAS Is Using America’s Pastime to Improve Youth Data Literacy
B2 Awards September 5, 2023To combat a growing issue of data illiteracy among U.S. Americans, SAS created “The Batting Lab” — a high-tech batting cage that analyzed more than 50,000 data points within youth baseball players’ swings and provided tips on how to become better hitters.
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