Event Recaps
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Send Less, Raise More: Rethinking Email Segmentation
Event Recaps August 27, 2019In this presentation, learn about a case study of a large nonprofit's woes about the "burn and churn" of sending too much email and the surprising gains of adapting a paradigm-shifting communication strategy.
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Show Them The Way: How to Upgrade Donors to Mid-Level Giving
Event Recaps August 27, 2019Hear from organizations that are growing their mid-level programs year-over-year. They shared strategies you can deploy that will help you bring in the right kind of donors, how and when to ask them to increase their giving, and how to ensure they continue to give at higher levels.
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The Art and Science of High-Touch, Mid-Level Giving
Event Recaps August 27, 2019Learn how Planned Parenthood increased revenue retention and ROI within its mid-level program using data analytics, segmentation, and strategic cultivation.
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The Power of Purpose
Event Recaps August 27, 2019Chief Marketing and Experience Officer Emily Callahan explored ways that St. Jude Children’s Research Hospital is unlocking the power of purpose in its mission, and how others in the nonprofit community can apply these insights as a pathway for their own growth and sustainability.
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Turning the Ship: A Program Stabilization “How To” Guide
Event Recaps August 27, 2019This informative session provided attendees with a step-by-step "how to" guide for program stabilization to reverse the course of downward trends.
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What Happened in December 2018, and What to Do About It
Event Recaps August 27, 2019This session highlighted how nonprofits can prioritize connection, relevance, and authenticity in marketing strategy to help solve for December woes.
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Who Is That “Anonymous Donor,” Anyway?
Event Recaps August 27, 2019Learn how you can maximize your matching gift offer in a way that instills trust and excitement with your donors, from fundraising experts who have seen the good, the bad, and the ugly in execution.
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How Great Culture Benefits Fundraising
Event Recaps August 26, 2019With many fundraisers facing challenges in activating change and persevering in the face of difficult organizational cultures, experts shared insights and knowledge to help other organizations build, facilitate, and navigate the process of building a great culture.
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Lead from the Heart to Unleash Your Team’s Potential
Event Recaps August 26, 2019Ben Harris, president of Production Solutions, and John Perell, director of strategy and member experience at Smithsonian Institution, reviewed the latest scientific research and corporate success stories to explain ways in which leaders, managers, and team members can effectively increase employee engagement.
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The Journey to Leadership
Event Recaps August 26, 2019In a panel discussion, three industry leaders shared the paths they took to achieve success in the nonprofit sector.
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A How-to Tutorial on How Lead Gen Works in an ABM Strategy
Event Recaps August 22, 2019This session illustrated the successful transition of a consulting firm's marketing strategy from broad to account-based marketing and the role that lead generation played within it.
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Brand Activation Legal Committee: August 2019
Event Recaps August 22, 2019For the August meeting of the Brand Activation Legal Committee, members of the Global Advertising Lawyers Alliance from the Brazil, Colombia, Hungary, Slovakia, South Africa, and the UAE covered hot topics on advertising and marketing law in their jurisdictions over the last few months.
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Live B2B Marketing Events Are Leveraging Traditional Agency Methods
Event Recaps August 22, 2019Learn how traditional advertising elements can help your B2B face-to-face marketing events build an audience, create compelling content, and measure your success.
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Marketing Your Brand at Sephora
Event Recaps August 15, 2019In this session, Celessa Baker will share how she and her team guides brands to create differentiated and compelling marketing plans in the Sephora retail environment.
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Brand Activation Legal Webinar: August 2019
Event Recaps August 13, 2019In this webinar, Ryan M. Martin, Associate at Loeb & Loeb LLP, highlighted new technologies in the advertising and marketing space, including AI, interconnected smart devices, augmented reality, ad-tech, and biometrics technology.
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Building Brands Through High End Leadership at Retail
Event Recaps August 8, 2019The integrated approach to retail programming from Constellation Brands strives to build brand equity, while connecting shoppers to the brand experience to drive sales in a highly competitive and regulated environment.
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Optimizing the Retail Experience at McDonald’s
Event Recaps August 8, 2019McDonald’s uses a combination of data, creative excellence, and technology to deliver retail experiences that generate brand love and sales.
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The Carvana Approach: Customer Experience and Brand Activations
Event Recaps August 8, 2019Carvana discussed the principles that guide its approaches to marketing, customer experience, and employee experience and provided examples.
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How Susan G. Komen Is Reaching Donors Through Influencer Marketing
Event Recaps August 7, 2019Marketing leaders from Susan G. Komen led a discussion on Susan G. Komen's influencer marketing programs to-date and provided tips and tricks into creating authentic campaigns that reach people personally.
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Influencers #FallinLava with Hershey’s at Walmart
Event Recaps August 7, 2019The Hershey Company and SheSpeaks discussed how they engaged influencers including actress Tia Mowry to win the hearts and wallets of Walmart shoppers.
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