Event Recaps
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How to Get Sustainers Committed for the Long Haul
Event Recaps August 28, 2019At a panel discussion during the ANA’s 2019 Nonprofit Conference in Chicago, experts at nonprofit organizations offered insights into a more realistic view of the issues, challenges, and successes that marketers face every day when it comes to sustaining long-term donors.
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Is 2019 Too Late to Start a Direct Mail Program?
Event Recaps August 28, 2019A lot of newer organizations have their start-up and roots primarily in the digital space. Is there room for mail in their marketing program? And what should be the decision points that define parameters around your direct mail program?
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Making the Most of the Break-Up — How to Win Back Sustainers
Event Recaps August 28, 2019We looked at examples of sustainer programs that have set-up warning mechanisms to get ahead of attrition and have processes in place to win sustainers back.
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Maximizing Supporter Value Through Advanced Analytics
Event Recaps August 28, 2019Join Sierra Club and MarkeTeam to discover how Sierra Club utilizes data mining and long-term value (LTV) analyses to make strategic investment decisions that allow the organization to diversify its donor pool, grow its sustainer program, and better target its large activist file for conversion.
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Organizational Transformation: A Nonprofit Case Study
Event Recaps August 28, 2019The Juvenile Diabetes Research Foundation discussed the research it conducted to better understand its supporters and the subsequent reorganization it undertook to better meet their needs.
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Peer-to-Peer Fundraisers: How to Maximize That Free Money
Event Recaps August 28, 2019In this session, learn from the experts at Anne Lewis Strategies and the USO about how some of the most successful nonprofits are leaning in and seizing this opportunity to maximize results — and how to bring skeptical teams from wary to wowed.
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Retaining Your Sustaining Donors
Event Recaps August 28, 2019Organizations showed how they are collecting retention data and using it to manage their fundraisers, change the donor experience, and get massive improvement in retention.
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Testing for Impact
Event Recaps August 28, 2019Tired of testing month after month with little to show for it? Looking to increase your bottom line impact and save costs? In this session, hear from organizations who are bucking the trend on testing by favoring smart testing over testing for testing’s sake.
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This Is How Direct Mail and Digital Can Really Play Together!
Event Recaps August 28, 2019In this session, presenters talked about the clear proof points your teams need to make investment changes, look at your file differently, and get online and offline channels working together to achieve shared goals.
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United Way 132 Years Young...and Counting
Event Recaps August 28, 2019United Way Worldwide Chief Marketing Office Lisa Bowman took the audience through the organization’s three-year brand transformation journey.
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Your Digital Media Budget: Build It and Get It Approved
Event Recaps August 28, 2019Learn from the digital experts about their process, strategies, attribution analysis, and tactics used to develop and sell their digital media budgets to the keeper of the purse strings.
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Bolster Your Planned Gift-Giving
Event Recaps August 27, 2019The ASPCA (American Society for the Prevention of Cruelty to Animals) and MarketSmart explained how to leverage technology to generate leads for planned gift-giving.
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Effectively Leveraging Co-Operative Databases
Event Recaps August 27, 2019In this session, Boys Town discussed how it utilized transactional data and modeling to improve results and gain insight from Wiland and Infogroup as to how other organizations are leveraging their cooperative databases.
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Evolution vs. Innovation
Event Recaps August 27, 2019Adrian White Slagle, director of new business and account management at One & All, Steve Froehlich, deputy chief development officer at ALSAC/St. Jude Children’s Research Hospital, and Kyla Shawyer, chief transformation catalyst at Moore DM Group, discussed the importance of innovation in the nonprofit world.
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Face-to-Face: We’ve Got the Who, What, When, Where, and How. We Need Why!
Event Recaps August 27, 2019Representatives from No Kid Hungry, The Nature Conservancy, and The Audubon Society shared different experiences with face-to-face canvassing.
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Great Story. Now What? Why It Pays to Be All in on Social
Event Recaps August 27, 2019In this session, learn what it means to be “all in” on social, as it relates to your organic storytelling strategy, to your paid amplification, to making sure all the tools are there for your constituents to support, donate, share, and engage meaningfully with you.
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How Charities Work with Brands to Raise Funds and Awareness
Event Recaps August 27, 2019At a panel discussion during the ANA’s 2019 Nonprofit Conference in Chicago, experts at nonprofit organizations offered insights into a more realistic view of the issues, challenges, and successes that marketers face every day.
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Impossible Growth Numbers: Transformational Program Changes
Event Recaps August 27, 2019This panel discussion included four industry and nonprofit leaders who answered questions that they’ve heard from their own Board and CEOs that required shifts within their programs, so you can prepare how you’d answer something similar when you want to make a transformational shift.
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Keeping Yellowstone Forever: How Trend-Spotting Saved EOY
Event Recaps August 27, 2019In this session, the team at Anne Lewis Strategies and Yellowstone Forever walked through the innovations and digital experiences that helped bring Yellowstone to the backyards — and hearts — of their entire audience, securing a 50% increase year-over-year gifts, and a stronger end-of-year in 2018 than ever before.
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Meeting the Next Generation Where They Are
Event Recaps August 27, 2019In this session we explored how girls are setting the pace for some of the most important innovations at Girls Scouts of the USA.
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