Event Recaps

Remaining Relevant in Transformative Times
Event Recaps July 25, 2019
Rishad Tobaccowalla, chief growth officer at Publicis Group, shared his thoughts on how brands must continue to evolve to maintain relevancy.
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Selling "FOMO": How MGM Builds Its Brands Through Storytelling and Social Media
Event Recaps July 25, 2019
MGM Resorts International, one of the world’s leading global hospitality companies, builds its individual brands by creating compelling content to instill brand love and elevate guest experiences.
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Target and Roundel Create Media Magic
Event Recaps July 25, 2019
Target’s footprint has expanded beyond retail, and its new media company, Roundel, shared the ways it’s innovating to serve shoppers and clients better.
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The Future of CX and Design Thinking
Event Recaps July 25, 2019
Stephen Clements, chief creative officer at Y Media Labs, a Silicon Valley-based design and innovation agency, shared how his team has created breakthrough CX-driven work for brands such as The Home Depot, PayPal, Credit Karma, and Molekule.
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ANA Government Relations Update
Event Recaps July 24, 2019
Privacy is ANA’s number one advocacy issue in 2019. ANA's Senior Vice President, Government Relations Chris Oswald discussed our ongoing efforts on the federal level through Privacy for America, as well as covered the large number of state privacy bills that have been introduced this year, including recent changes to the California Consumer Privacy Act.
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Fraud in Digital Advertising
Event Recaps July 24, 2019
Brandon Miller, media investment lead at Land O’Lakes, and Michael Tiffany, president and co-founder of White Ops, discussed how the industry fight against digital ad fraud has progressed.
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From Alligator to Zebra: Digital Storytelling at the San Diego Zoo
Event Recaps July 24, 2019
Debra Erickson, director of marketing at the San Diego Zoo, shared how the zoo uses video content to drive engagement and brand awareness.
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HHS Litigation Update
Event Recaps July 24, 2019
The ANA won a lawsuit against the Department of Health and Human Services regarding the new rule requiring pharmaceutical television ads to feature list prices.
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How Inventive Experiences Power New Balance’s Success
Event Recaps July 24, 2019
New Balance and VMLY&R shared how they’ve tackled cultural moments like NY Fashion Week and the London Marathon to delight consumers and own the brand’s fearlessly independent ethos.
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SAG-AFTRA Updates
Event Recaps July 24, 2019
Stacy Marcus, the chief negotiator for The Joint Policy Committee, provided an update of what’s happened between the industry and the union since the negotiations over the new contract concluded.
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The Power of Podcasting
Event Recaps July 24, 2019
In this session, Conal Byrne, president of the iHeartPodcast Network, the No. 1 commercial podcaster globally, shared insights on the rise in podcast listening, trends, and how advertisers can best leverage this emerging channel.
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Trust Consortium Update
Event Recaps July 24, 2019
Doug Wood of Reed Smith shared updates related to the newly formed Trust Consortium.
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100 Years of Hospitality: Hilton’s Tale of Global Impact Told with Human Stories
Event Recaps July 11, 2019
Hilton shared insights and lessons learned regarding creating authentic and compelling content that is people-first and demographically targeted.
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ABSOLUT and Coachella: A Unified Partnership
Event Recaps July 11, 2019
Pernod Ricard has created multiple brand experiences at the annual Coachella music festival to better reach attendees.
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Balancing Multiple Objectives and Sponsorship Activations at the Super Bowl
Event Recaps July 11, 2019
Verizon created separate sponsorship activations to support three business objectives at Super Bowl LIII.
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Brand Activation Legal Committee: July 2019
Event Recaps July 11, 2019
This presentation from Kilpatrick Townsend attorneys included a federal regulatory update; a discussion of recent state attorney general activity, false advertising class actions, and Lanham Act cases; and a review of recent NAD, ERSP, and CARU cases.
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Future-Focused Trends to Break Through the Noise
Event Recaps July 11, 2019
Likeable shared insights and lessons learned regarding creating authentic and compelling content that is people-first and demographically targeted.
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Humanizing Your Brand Through Content
Event Recaps July 11, 2019
Hilton, Second City, Ferrara Candy, Likeable, Great Wolf Resorts, and RXBAR shared insights and lessons learned regarding creating authentic and compelling content that is people-first and demographically targeted.
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Leveraging Data to Optimize Sponsorship Performance
Event Recaps July 11, 2019
Hookit explained how brands can use data to make informed decisions and measure, optimize, and boost the performance of their sponsorships.
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Making Your Content Hub Work for You
Event Recaps July 11, 2019
Great Wolf Resorts shared insights and lessons learned regarding creating authentic and compelling content that is people-first and demographically targeted.
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