ANA Genius Awards
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A Random Walk Down Madison Avenue
ANA Genius Awards October 4, 2019In order to measure the total impact of marketing, not only did Intel need an approach it could trust to deliver transparent, believable results, but it needed a way to measure Return on Advertising Spend (ROAS) that was credible and defendable to all internal stakeholders.
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Busting Myths About First-Time Broadway Blockbuster Buyers in Pittsburgh's Cultural District
ANA Genius Awards October 4, 2019The Pittsburgh Cultural Trust created the smART collaborative marketing database, which allows member organizations to confidentially share their buyer data and target high-probability prospects without overwhelming households with offers of little interest.
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Data-Informed Audience Insights to Better Segmentation and Personalization
ANA Genius Awards October 4, 2019With the evolution of digital media, addressable TV, and the ability to influence in-store marketing efforts, it is more important than ever for PepsiCo to take a thoughtful, nuanced approach to each activation underpinned by an understanding of what drives its consumer.
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From BOGO to Best in Class: Putting the Care Back in Eye Care
ANA Genius Awards October 4, 2019Learn how Live Nation for Brands established itself as a media organization beyond a live entertainment company and pushed the industry's traditional conventions of "brand sponsorship" to true "brand partnership" through live music culture.
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LongHorn Steakhouse: First Party Data Targeting and Measurement Within Display Advertising
ANA Genius Awards October 4, 2019LongHorn Steakhouse believed that targeting first party data with paid media had the potential to unlock effectiveness and efficiency wins, but it needed strong data measurement to prove out a shift in strategy.
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Natural Light Beer — Naturdays
ANA Genius Awards October 4, 2019In a declining market for beer, Natural Light used analysis and data to identify exactly what issues they needed to prioritize solving.
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Out of (the Many) Boxes: Helping Refugees with Collaborative Data Strategies
ANA Genius Awards October 4, 2019To capitalize on the existing talent and resources at U4U to better protect and empower refugees, The Hive, the innovation lab at U4U, in conjunction with leadership, decided to bring analytics in-house rather depending upon on external vendors to optimize our programming to better serve refugees.
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Primed and Poised
ANA Genius Awards October 4, 2019As USA for UNHCR evolved and grew, it recognized that it needed to unify data sources into a single source of truth so it could better serve its donors and more importantly, better serve refugees.
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Project Karma: Adopting Data-Driven Individualized Lifetime Value Models to Better Understand Our Customers
ANA Genius Awards October 4, 2019The data-centric nature of the world we live in today, coupled with Adobe's focus on doing the best for its customers, catalyzed a rethinking of the way Adobe used big data to more accurately measure the monetary value of its customers.
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Smart Business Growth in the Era of Artificial Intelligence
ANA Genius Awards October 4, 2019While Adobe has been able to maintain a great level of success, it are facing a bigger challenge than ever: how to overcome market saturation of its core customer base.
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Solving for Dispersion: PepsiCo’s Media Hub
ANA Genius Awards October 4, 2019Learn more about PepsiCo's Media Transformation journey to enable our media teams with real-time data accuracy, agility, and collaboration across an extremely complex ecosystem of brands and investment opportunities.
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Square Brings Together Data Engineering, Data Science, and Data Platforms to Optimize Marketing Spend
ANA Genius Awards October 4, 2019To create a single source of truth of marketing ROI for the entire company, Square, Inc.'s Marketing Analytics team drew on internal expertise in operations, data engineering, and data science.
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The Power of Live
ANA Genius Awards October 4, 2019Learn how Live Nation for Brands established itself as a media organization beyond a live entertainment company and pushed the industry's traditional conventions of "brand sponsorship" to true "brand partnership" through live music culture.
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The Upside to Adopting B.O.S.S
ANA Genius Awards October 4, 2019STX Entertainment used B.O.S.S (Business Outcomes, Strategy and Systems) to tee off a multi-year process to combine richer consumer insights, a marketing technology stack, agency reorganization, 2nd party data agreements, and robust analytics.
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