2023 ANA Global CMO Growth Summit

THE WORLD'S MOST IMPORTANT GATHERING OF CHIEF MARKETERS

Presented by Google

PLEASE NOTE: THIS EVENT IS OPEN TO CHIEF MARKETING OFFICERS AT CLIENT-SIDE MARKETING ORGANIZATIONS ONLY. ALL DELEGATE REGISTRATIONS ARE SUBJECT TO REVIEW AND QUALIFICATION BY THE ANA GLOBAL CMO GROWTH COUNCIL.

OUR INDUSTRY IS AT A PIVOTAL MOMENT

What We Do Together Now Matters

The annual leadership assembly of the ANA Global CMO Growth Council is set for October 23 – 24, at the 2023 ANA Masters of Marketing Conference, in Orlando. Without exception, the issues that matter most to you and your CMO peers moving forward, will be addressed. That’s why you need to be there too.

The decisions we make together at the Summit will impact the direction of our industry and your brands. Without you in the room, your organization’s needs will not be represented. Together we will set the agenda for the year ahead, and address the top priorities identified by CMOs from around the word, including:

Finalizing the official Growth Council position on GenAI, as it relates to growth priorities and implications – from the point of view of brand leaders and the consumers they represent.
Our role in establishing a culture of creative innovation for the company has become essential.
The role of representation and inclusion in accelerating business growth is more complicated now than ever.

Become a Delegate to the 2023 ANA Global CMO Growth Summit

For the past five years, the Global CMO Growth Summit has gathered marketing’s top decision-makers to address key challenges and set the industry’s growth agenda for the year ahead. As the head of your organization’s marketing practice, you also have a unique responsibility to represent your brand as a delegate to the annual Global CMO Growth Summit.

IMPORTANT NOTE:

This is a private forum for client-side marketing executives. Registration is subject to approval based on the delegate criteria: Head of a corporate marketing function at a client-side organization. If you are an executive at an agency or consultancy, please share this with your senior-most clients.

when

Start: Monday, October 23, 2023 at 3:00pm

End: Tuesday, October 24, 2023 at 3:00pm

WHERE

The Rosen Shingle Creek
9939 Universal Blvd
Orlando, FL 32819

The ANA has negotiated a special room rate of $299/night. The housing website closes on October 2nd, 2023 In order to use the ANA rate, you must be registered to attend the conference. The room block link and room cancellation policies are provided below under "Important Information" Official Delegate registration status is subject to review and qualification by the ANA Global CMO Growth Council.

Agenda

TIME	EVENT DETAILS	LOCATION
Monday, October 23, 2023
3:00pm - 4:30pm	The ANA CMO Leadership Program with IRG This is the first session of the next cohort of ANA’s highly acclaimed 12-week CMO Leadership Program. All delegates are invited to attend this initial session. For the past two years, the ANA CMO Leadership Program with IRG has proven to be a highly effective developmental initiative for CMOs to learn directly from other CMOs, and guided by visionary business executives and growth leaders. Throughout the 12-week course, CMOs will build on benchmarking data and expert insights to apply practical frameworks to their businesses and create their own roadmap to unlock more humanized leadership and business growth. Marc de Swaan Arons Founder Institute for Real Growth
4:45pm - 5:45pm	Delegate Reception - Sponsored by Google Structured networking to connect delegates with each other and foster collaboration during the Summit.
6:00pm - 9:30pm	Private Dinner - Hosted by Meta Special off-site Dinner hosted by Meta.
Tuesday, October 24, 2023
8:00am - 8:30am	Delegate Breakfast A buffet breakfast will be provided before the sessions start.
8:30am - 10:00am	The Role of Creativity in Brand Growth The CEO’s Guide to Marketing - featuring McKinsey and a panel of CEOs and LinkedIn Culture of Creative Effectiveness - featuring WARC and Cannes LIONS
10:30am - 10:45am	BREAK
10:45am - 12:15pm	Lunch with Special Joint Session with the Board of Directors of the ANA Strengthening Our Resolve for Greater Representation and Inclusion as Essential for Business Growth How can CMOs navigate today’s hyper-sensitive culture and further embed representation and inclusion that will drive true market growth? Achieve equal representation and inclusion throughout the ecosystem. Build systemic investment equality in the diverse-owned and targeted media and creative supply chain to create more growth opportunities. Lunch will be available.
1:00pm - 1:30pm	Building Strong Brands through Creative Innovation Drawing from the world's most extraordinary creative work, Cannes LIONS will deconstruct the briefs, strategies, research, and craft behind this year’s LIONS winners.
1:30pm - 3:00pm	Workshop on GenAI The “voice of the marketer” (i.e., CMOs representing the interests of their brands and consumers) must be established. Delegates will create plans for how to adopt GenAI in each of the Growth Council’s strategic priorities.
3:00pm - 5:00pm	SUMMIT CONCLUSION The 2023 ANA Global CMO Growth Summit will conclude at 3:00 PM. NOTE: Delegates who are registered for the 2023 ANA Masters of Marketing Conference are invited to attend the Masters Conference Networking Reception and Kick-off Dinner. A seperate registration is required in order to attend the Masters of Marketing Conference. So, if you are not registered for the Masters Conference, you wil not be admitted to the networking reception or dinner. You can register for the 2023 ANA Masters of Marketing conference here: https://www.ana.net/content/show/id/ms-anc-oct23#registration
5:00pm - 10:00pm	2023 ANA Masters of Marketing Conference Reception and Dinner Networking Reception and Kick-off Dinner for the 2023 ANA Masters of Marketing Conference NOTE: Delegates who are registered for the 2023 ANA Masters of Marketing Conference are invited to attend the Masters Conference Networking Reception and Kick-off Dinner. A seperate registration is required in order to attend the Masters of Marketing Conference. So, if you are not registered for the Masters Conference, you wil not be admitted to the networking reception or dinner. You can register for the 2023 ANA Masters of Marketing conference here: https://www.ana.net/content/show/id/ms-anc-oct23#registration
Wednesday, October 25, 2023
8:00am - 5:00pm	The 2023 ANA Masters of Marketing Conference Special experience curated for Growth Council Delegates. NOTE: Delegates who are registered for the 2023 ANA Masters of Marketing Conference are invited to attend the Masters Conference. A seperate registration is required in order to attend the Masters of Marketing Conference. So, if you are not registered for the Masters Conference, you wil not be admitted to the networking reception or dinner. You can register for the 2023 ANA Masters of Marketing conference here: https://www.ana.net/content/show/id/ms-anc-oct23#registration